Cleaning the data in the marketing database or Salesforce.com/CRM system is probably one of the most boring projects that marketers undertake, but it can have a huge impact on a company’s bottom line.  We all know we need to do it, but most marketers procrastinate data cleaning because it seems like such a huge hassle.
Here’s [...]

Effective coding helps you move more prospects into the sales funnel and close more deals faster.

Let’s be honest: improving data quality is not a sexy or high-profile marketing project. It can be pretty boring and is usually ignored. But getting your marketing data into a clean, optimized state can have more impact on your company’s bottom line than almost any single lead generation program.

If you want to double the value of your marketing data, there are four key processes you will want to optimize: capturing, coding, cleaning and organizing lead and prospect information.

How do you know which Web developer to hire when there are so many options? Do you need a marketing consultant or graphic artist who knows how to program HTML or a programmer who can do some graphic art? The first step in selecting a vendor to develop your Web site is to decide [...]

Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that yield big lead dividends:
1) Pre-Show Marketing
Let [...]

When cash is tight and the burn rate is keeping the CFO awake at night, many companies start their belt tightening by eliminating their public relations program. Since PR efforts do not translate into immediate sales leads and publication lead times can be as long as 4-6 months, many startup executives mistakenly believe that eliminating [...]