The 7 Basic Marketing Data Codes You Need
By Katherine Chalmers on Oct 14, 2009 in Marketing
Effective coding helps you move more prospects into the sales funnel and close more deals faster. On the marketing side, good data codes are crucial for proper marketing segmentation and lead nurturing. Instead of sending the same promotion to everyone in the prospect database, smart marketers use coding to segment recipients. Thus they can send customized messages and more relevant promotions to prospects at the optimum times.
Sales teams can use codes to enhance their prospecting approach. With the right information available, they can approach the right prospects at the right time in the right way. The reps will know which products to pitch. They can intelligently refer to recent marketing communications the prospect has received, and they will know what interest the prospect may have already shown.
Common Types of Marketing Segmentation Codes
- Lead/list source – where the lead/name originated
- Product interest – what product or service the person is interested in
- Demographic or psychographic data – personal details about the lead/prospect
- Campaign codes – how you have marketed to the person in the past
- Scoring & trigger codes –identify how and when you should follow up
- Sales milestones – make it easier to coordinate sales and marketing communications
- Aging codes – help you assess the freshness of your list
Excerpted from “Double the Value of Your Marketing Data,” a new ebook from ChickBiz Publishing written by Katherine Chalmers .